On the Austin Bridal expo held at Palmer Events Center in Austin, I've displayed my photography work to the attendants of said event, marketing and advertising my services. Before the day of the event arrived, I took into account the 2 most crucial factors - money and time - and how much of both would I spend before and after the show. I knew that there'd just be a moment to make an impression with the people on the exhibit, and which I had to make my work quite interesting in order for them to take a look at my works. Certainly, what happens after the show is equally vital also, which is usually missed by the majority of vendors. Allow me to delve a little bit deeper and offer my process and guidance.
My brand is extremely modern and clean therefore I did not feel obliged to overcrowd my area and display everything I'd ever shot; I created a comfy living room setting that would invite brides into my house. I went with 4 strong Austin wedding photography prints placed on a special board and hung them on low-cost hollow wood doors. The wood doors were painted a natural color, allowing the vibrant colors of the enhancements to pop attractively. I additionally added an extremely nice tufted couch, a chic area rug, and a widescreen Television big enough to show my Austin wedding photography. Finally, I've placed a pedestal - inside the reach of my clients - with a number of images, business cards, and many of my sample works placed there.
I made the pedestal an ideal size also, so that we might talk well with the brides. We wish to reach out to them, and know their requirements personally, rather than "hide behind a table" and hear them out from there. This will make the conversion more pleasant and more comfy for them, and for us too. My husband was there also, helping with the heavy-lifting of the tools and the materials, as well as being able to talk and chat with the bridegrooms. Obviously, we wore professional clothing, greeting everybody who passed by our booth in a friendly manner. There were some brides that spent a lot of time with us, others wanted to grab all of the marketing materials and make their decision from home. I also have contact forms in order for me to be able to contact details from my stronger leads.
After the show ends, I made my way to each and every bride and supplier, and gave them a note and some of my marketing materials. The photographers who are present in that event may also be your potential prospects, as well as referrers, of your service, after all. Also, I wished to kept in touch of them and connected through them through the use of social networking, raising the chance of me getting work through their referral.
I wish this helps anybody hoping to get a boost in their Austin photographer business. While there're a number of other ways you can do to boost your sales, it is best that you talk to your buyers and clients directly as this is an effective way of marketing your services. If you will be doing a show in the coming months, I wish you the best of luck. I hope you, too, will create booth components that powerfully reflect who you are, what you are selling and make a positive change in the midst of a noisy, overcrowded hall full of commotion and Austin photographers.
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